AOB India - Sales Outsourcing Company

App business is not as simple as one thinks. While developing an app, one has to take care of the technical aspects. So, if you are not a techie, you are dependent on an expert. Ok! Now imagine if you end up picking up a wrong guy- You are fucked! Because, a poorly thought and executed app can never be successful. Every tiny detail in the app matters. The User experience, UI, graphics, load time, the server handshakes, even the size of the app matters. Oh! I forget to mention the scalability. I mean you thought of 1000 users but what about 10K users, 100K users and so on! Did you put your thought on? Will your app be able to support this kind of scalability in future or will it crash! Also, FYI- That’s the fuckin’ word – CRASH. If your app crashes regularly, even the greatest of the ideas will get crushed under it. Another thing to lookout for is- whether to develop the app in native language or cross platform language. Hmmm! Tricky, Right? You need to take a decision based on the co...

The market of app development is one of the fastest and the riskiest businesses. Oh my God!  It’s raining apps everywhere and yes, I guess the way things are, everything and anything from masturbation to menstrual cycle is now an app. With the easily accessible tools and skills, suddenly every college going kid is dreaming of creating an app assuming he is gonna fuckin’ conquer the world with that great idea which according to him is different and which has the potential to change the world, that too with other peoples’ money. In short, it’s the “Unicorn Dream”. Oh! Yes. Talk to anyone who is about to launch his app and you will hear Investor and Unicorns. Yes, no one talks about the revenue models, (and) about the practical aspects of running the business. At the end of the entire circus, it’s a business and it requires investment, research, customers and revenue, for anything to practically happen, and for actual cash to come in. Don’t forget! 99% of apps fail to move ...

As a Salesman, we are constantly chasing our customers. All that we do in life is to sell! We sell ideas, we sell products, we sell people and we sell companies. For most of my sales career, the rules of the game had been very simple. It’s amazing to see how things have quickly escalated and changed in last 5 years. Contrary to the past, today there are so many tools available to market the products. This eventually increases the scope to sell the product in the market. Despite the accessibility to the sales and marketing tools, we still face a plethora of challenges. Firstly, today’s consumer himself is not clear on what he wants. With so many options available in the market for a given product or service with similar features and benefits, the consumer makes his mind to carefully select one specific product. And as a salesman, I wonder why he buys that particular product! What must have influenced him!? Was it the marketing!? But wait, was it digital or offline!? Oh! It must be t...

Every time I get a call from any unknown number, 90% of the times it’s from a tele-caller who is trying to offer me something. Out of these calls, 90% of the calls are all about personal loans or credit card or some sort of investment: in short a Financial Service. This makes me wonder how these financial giants function and how the new comers sell. Well, one word for this is DSA. This has been the major source of business for every financial institution; they rely on these DSAs and pay them a good percentage. The authorized DSA works with scores of other DSAs who may not have been registered with any institution. Applications are logged in by DSA in the portal provided by the financial institution and if there is no duplication, the DSA gets paid on whatever term they are working with the bank- per lead generation or commission on loan disbursement. Big institutes and anyone who is offering a loan, mostly pay for lead. Off late, digital lead generation is also used by the fin...

TikTok (Musically) may not be one of the top-rated social media platforms, just like Instagram or Facebook. But it is making its presence on teens and tweens! Many users are joining this platform and becoming TikTok Stars. In a short span of time, TikTok has become an important part of the internet culture. While millions of millennials have found their 15 seconds of fame with backflips, lip-syncing and synchronized dance routines, TikTok– this new age app and technology – has taken social networking market by storm. Now you can talk to any random person and 90% of the time they shall boast about being an “Influencer”. “I have thousands of followers, no I am sorry I have thousands of fans.”- This is what an average person posting videos on TikTok wants to be – A Star, A Celebrity. And let’s accept it – all of us like attention and appreciation.TikTok gives common man his shot at fame, the film star way. I still recall how a certain section of society ignored this platform till rece...