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The COVID-19 outbreak came at the time India’s economy was already slowing due to persistent financial sector weaknesses. The pandemic has had a major impact on the economy and the business of the financial sector. The sales outsourcing company, AOB India, has been carrying out the sales of top financial institutions like 5paisa.com. They have delivered exemplary sales results even during the lockdown. Going by the feedback from the top sales outsourcing company in India , AOB India, understanding how COVID-19 has impacted personal finances and shifts in banking behavior, here are the stats that the sales consultants present for the consumer behavior- · 71% are experiencing a financial impact due to COVID-19 · 45% prefer to speak with an associate on the phone, compared with 4% pre-pandemic · 71% of customers selected reputation as a priority when choosing a financial institution · 59% of Gen Zs (ages 18-26) and Millennials (ages 27-37