Enable Smart Sales via Product Marketing
Here’s something interesting. During the 1950s, Volkswagen sold a bus. Although now considered a classic vehicle, the bus remains an icon for the car company decades later. The cool part? Volkswagen announced their new VW Bus — it’s electric and features sleek, modern styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it complements the original “hippie” vibe the company was once known for. Wondering why it’s important? This sentiment touches on the fact Volkswagen is contributing to society’s interest in electric, eco-friendly vehicles. It also relates to this being a new era for the bus. Product marketing and client service teams share an ultimate goal: to help sales teams sell more. As the leading sales outsourcing company in India, AOB India, believes that the sales and marketing of every product is inter-related. Leveraging a strong marketing approach can help the sales team score more numbers in field. In today’s time, when the comp...